In 2026, the prices of Easter chocolates will have increased by an average of 5.5%, according to a Belgian non-profit consumer organisation Testachats' monthly study on food inflation, published Friday.
This 5.5% increase is significantly lower than the 27% rise recorded in 2025.
The trend varies, however, depending on the product category and brand. Easter figurines saw a price decrease for store brands (-12%), while well-known brands saw an increase of approximately 5%.
For large Easter eggs, prices for well-known brands rose only slightly, while the cheapest products experienced a sharp increase of over 20%.
Finally, small Easter eggs showed the most significant price increases among well-known brands (approximately +10.75%), while store brands remained relatively stable.
Since the end of 2021, Testachats has been tracking price changes in six supermarkets (Albert Heijn, Carrefour, Colruyt, Delhaize, Aldi, and Lidl), monitoring more than 3,000 products.
The consumer advocacy organisation notes that, despite the start of the war in the Middle East, inflation continued to decline in March, falling from 2.83% to 2.22%.
The product categories that saw the largest price increases were meat (+8%), particularly beef (+18%), fish products (+3.5%), and grocery items (+3%).
Pet food (-1.4%) and oil, vinegar, and sauces (-2.3%) were the categories that saw the largest price decreases in February.
The Testachats basket is still 31% more expensive than in January 2022, the month in which inflation exceeded 2% for the first time. Dark chocolate has risen by 87% since January 2022, milk chocolate by 73%, whitebait by 67%, and olive oil by 62%.
