Retailers hit brakes on Black Friday as bpost struggles under flood of parcels
Share article:
Share article:

Retailers hit brakes on Black Friday as bpost struggles under flood of parcels

© Belga

The arrival of major Black Friday sales amid the ongoing lockdown has forced leading retailers to downscale their promotions to avoid overwhelming Belgium’s postal service.

Popular Dutch retailer HEMA has to hit the breaks on their Black Friday deals and even considered shutting down their online shop in efforts to contain the e-shopping fever.

The cheap variety chain moved to downscale their promotions after four trucks brimming with online orders were rejected at a distribution centre last week by national mail carrier bpost.

Related News:


The postal service has been sounding the alarm since last week as it struggles to keep up with a flood of packages as the lockdown, compounded by the increasingly popular sales holiday, fuels an online shopping frenzy.

The surge in sales has even pushed online sales platform to pull all of their Black Friday deals, keeping only its Sinterklaas, holiday and coronavirus promotions.

Bpost has referred to the situation as “exceptional,” noting that it has deployed thousands of extra staff to manage the volume of parcels, which has doubled in comparison to previous years.

“This is an exceptional situation with the end of the year and the lockdown,” bpost spokesperson Veerle Van Mierlo. said, adding that its employees were on overdrive to process an average of 580,000 parcels.

Last week, bpost announced that it would not be able to ensure home deliveries, asking customers to retrieve them at postal offices or delivery points instead.

Now, to ease the pressure on deliveries, several retailers have also begun offering in-store pickups to costumers.

Gabriela Galindo
The Brussels Times

Latest news

EU decides to activate emergency brake against new COVID-variant but stops short of flight ban
The new COVID variant detected in South Africa has put the EU on alert and prompted the Council’s Integrated Political Crisis Response (IPCR) to ...
Belgium imposes entry ban on travellers from southern Africa
Belgium is introducing an entry ban for travellers from several countries in the south of Africa following concerns about a new variant (B.1.1.529) ...
Cheat Sheet: New Rules, Quiet December Nights
It's been a while since we've had measures complicated enough to deserve a cheat sheet, but less than a week after Belgium rolled out new measures, ...
Belgium records highest number of new cases since start of pandemic
An average of 16,762 infections per day is now recorded in Belgium, with an absolute record of more than 25,000 infections in one day last Monday, ...
Brexit: trade and travel disrupted as French fishermen blockade ports and Eurotunnel
On Friday, the national committee for the French fishing industry has coordinated a blockade of three French ports as well as lorries bearing freight ...
Belgium implements ‘package of strict measures’
Not even a week after the previous measures came into force, Belgium is taking stricter measures to stop the fourth wave in the country, announced ...
Even with strong action now, ‘we will still have a few weeks of misery,’ says Vlieghe
Even if the Consultative Committee takes powerful and clear decisions today, Belgium will still have to endure a few weeks of misery while the number ...
Brussels tunnels blocked by Uber driver protest
Several tunnels in the centre of Brussels were blocked on Friday morning by Uber drivers protesting against a ruling by the Brussels Court of Appeal ...
Police strikes at Brussels and Charleroi airports cause delays
Police unions are taking action at Brussels and Charleroi airports this Friday morning, causing delayed services at both locations. At 7:00 AM at ...
Black Friday not your bag? Try Green Friday
Today is Black Friday: a North American custom that has made its way across the Atlantic and is when retailers aim to draw consumers in with low ...
Study links social media use with depression in adults
While social media has been linked to anxiety and depression in teens, a new study now suggests that adults are also susceptible. In Belgium, a ...
Nearly half a million of lives saved by COVID-19 vaccination in Europe, new study shows
A new study published on Thursday estimates that at least 470,000 lives have been saved among those aged 60 years and over since the start of ...