A study conducted by the West Flanders tourist office Westtoer revealed that 18 of the 81 million day trips taken by Belgians between June 2021 and June 2022 were to the seaside, making it the most popular day-trip destination in the country.
During the one-year period, Westtoer surveyed a total of 3,000 Belgians in collaboration with Toerisme Vlaanderen, Kunststeden Vlaanderen and Visit.Brussels to gauge Belgians' day-tripping habits and see if there are any trends.
Aside from the popularity of the Belgian coast among day trippers, the survey also revealed that €2.7 billion had been generated in revenue thanks to these trips, with an average day trip costing €32 mostly spent in restaurants and cafés.
Furthermore, 33 million day-trippers visited the Flemish countryside, while 30 million visited the Flemish art cities (Bruges, Ghent, Antwerp, Mechelen, and Leuven) and Brussels.
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As 8 in 10 Belgians on day trips were Flemish day-trippers visiting their region, the study also looked at local trips, which accounts for those going on trips within 20 kilometres of their municipality.
As a result, the survey recorded 55 million local trips between June 2021 and June 2022, 33 million of which were in the Flemish countryside, followed by trips to the Flemish cities and Brussels which accounted for 20 million visits.