The 65th Batibouw construction fair begins at Brussels Expo on Saturday, focusing on affordable housing and sustainable renovation.
The adage goes that Belgians are born with a brick in their stomach, a saying that comes from the nation's love for home improvements and DIY. However industry members are expecting a tough year and event organiser FISA has noticed that some exhibitors are still hesitant to register. Around 300 exhibitors are expected to attend this year, with the event drawing nearly 160,000 visitors last year.
The hesitation among professionals reflects the uncertainty in the sector. Embuild, the construction federation, predicts a difficult 2024 with over half of building and installation businesses noticing a decrease in potential client enquiries and 15% fearing staff redundancies.
“We’ve invested more in supporting the sector as the fair’s organiser,” says Cathy De Wilder, FISA’s marketing manager. “Batibouw will run over two weekends rather than one, as it did last year. We’ve also reintroduced Batibouw deals, akin to sales in the fashion industry.”
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Despite the circumstances, ticket sales are going well, reports De Wilder. “Consumers are truly seeking information.” She adds that the economic situation has been considered: “People don’t want to forgo comfort, they’re searching for affordable solutions.”
The event will close for a break on Tuesday 20 and Wednesday 21 February before reopening until Sunday 25 February. Tickets cost €15 per person.
A skeleton construction display during the opening day of the 2023 edition of Batibouw, the annual building, renovation and decoration exhibition in Brussels Expo in Brussels. Credit: Belga
