'Feel the burn, then watch TV': Netflix introduces home workout videos

'Feel the burn, then watch TV': Netflix introduces home workout videos
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Netflix introduced home workout videos to its content package for the first time on Friday, with the streaming giant claiming that the new service will provide the platform's 223 million subscribers with "the option to feel the burn and then directly transition into one of [their] favourite shows."

The so-called Nike Training Club — which, as the name suggests, was produced in collaboration with the sports equipment behemoth — consists of five different fitness programmes, each consisting of approximately ten episodes.

"Nike Training Club [is] the ultimate training partner, led by Nike's premier certified trainers," Netflix claims. "The programming offers a range of options for people of all fitness levels, including strength training, yoga, and high-intensity workouts."

Netflix has confirmed that another batch of home workout videos will be released later in 2023, and will include a total of 30 hours of footage.

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The release of home workout videos marks Netflix's latest attempt to diversify the content and overall structure of its streaming service, after introducing a mobile gaming option and a cheaper ad-supported subscription package over the past year.

In April, Netflix recorded its first loss of subscribers in ten years, with the company blaming the suspension of its service in Russia as the primary cause. However, industry experts believe that there may have been other key contributing factors, including consumers' desire to save money in the face of rampant inflation as well as the rise of alternative streaming platforms such as Disney+ and Apple TV.

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