ALDI will start selling framed reproductions of artwork by Princess Delphine on Saturday, a folder of the discount supermarket has revealed.
It concerns framed reproductions and posters of the design of Princess Delphine’s new mural in Ghent, created as part of the Warme William initiative to raise awareness around young people’s mental well-being.
The art pieces will be on sale for €24.99, with all proceeds going to the initiative. Customers are only allowed to buy one piece at a time.
Her original artworks continue to be sold through her galleries only.
ALDI has sold pieces by Belgian artists before, most notably cooperating with Koen Van Mechelen in 2024.
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Princess Delphine is the daughter of King Albert II and Baroness Sybille de Selys Longchamps, and the half-sister of King Philippe.
Albert refused to recognise her as his legitimate daughter. A Brussels court ruled in October 2020 that she is officially recognised as a Princess of Belgium with the style "Her Royal Highness" and the surname of Saxe-Coburg.
