As more and more residents of Brussels opt for cycling as a mode of transport, bicycle rental company Swapfiets has seen a rise in subscribers. The company has 15,000 users across Belgium and now celebrates reaching 5,000 users in Brussels, reported Bruzz.
"Swapfiets is so much more than the bicycle subscription with a blue front tire: it is the story of making cities more livable by ensuring that everyone has access to a good bicycle as a basic means of transport," said CEO Marc de Vries.
Celebrating good times
To mark the occasion, the communication agency Joswald painted a large mural at Place Charles Rogier in Brussels. The mural is situated on the back of the DoubleTree hotel, a popular spot for commercials. Previously, scooter company Tier put up a mural and musician Ed Sheeran advertised his concert in Brussels on the building too.
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The Swapfiets mural will remain in place until the end of July. "It is a nice thank you to all those cyclists who have already contributed to reducing traffic jams, lowering air pollution and improving quality of life in the city," said Brussels Mobility Minister Elke Van den Brand.
Swapfiets is a Dutch company founded in 2014. The company quickly developed to become a leading mobility provider in Europe, with over 250.000 members in the Netherlands, Germany, Belgium, Denmark, France, Italy, Spain, Austria and the UK.